An effective product presentation – what to take into account?
Product presentation is the process of introducing a new or rebranded product to the audience. It should describe product features, benefits, and other relevant information. This type of presentation can take place at a different stage of the product development. It often involves the use of visual aids in the form of videos, photos, and slideshows. For the product presentation to be effective, it should be impactful and memorable.
What is the goal of a product presentation?
Product presentations draw customers attention and help the product stand out above the competition and reach a much larger audience, which results in more sales and revenue.
Drawing customers attention
Product presentations draw customers attention and generate product awareness. It is necessary not only to gain new clients, but also keep the interest of the old ones.
Helping the product stand out above the competition
By holding a presentation the company can elevate their product, making it stand out from similar products on the market. It is important especially in competitive or crowded industries.
Reaching a larger audience
Product presentations are a great tool to reach a larger audience. They help create the hype around the product among current and potential customers.
Generating more sales and revenue
The ultimate goal of a product presentation is to entice the customers to make a purchase. It is supposed to generate more sales and revenue, leading to a substantial financial advantage for the company.
What is important during a product presentation?
During a product presentation it is important to:
- introduce the product to the potential customers and expand their knowledge about the whole brand,
- disclose product details – its features, functionalities, specifications, durability, and quality,
- showcase the promise of value,
- captivate attention and leave a lasting impression on the audience,
- make a call to action, which means encouraging the potential customers to make a purchase.
What to avoid during a product presentation?
A mediocre product presentation will not generate more sales and revenue. Moreover, it can hurt the whole brand, causing financial loss. To prevent it from happening, it is necessary to avoid the following errors during a product presentation:
- ignoring brand guidelines and as a result confusing the customers,
- giving the potential customers too much information and causing them to miss on the key points,
- using a boring template and making the potential customers lose interest,
- focusing on the product itself, instead of what it can do for the clients and how it can change their lives.
Accessories useful during a product presentation
An effective product presentation calls for the use of such accessories as:
- handouts for the audience,
- a printout of the presentation with notes,
- a clipboard to keep the printout organized,
- a thumb drive with a copy of the presentation,
- evaluation forms,
- business cards with company’s contact information.
In the interior design industry, as well as the fashion industry, an absolute must-have during a product presentation is a fabric sample book. It allows a visual display of available patterns, colors and textures. Sample books are especially useful when multiple variants of a product can be purchased.
MILO Group is a leader among fabric sample book manufacturers. The company has a graphic studio and a prototype workshop, thanks to which individual projects can be implemented. The fabric sample books available in MILO Group’s catalog are magnetically closed or come in the shape of a binder. At the client’s request, the templates can be prepared in the form of classic covers, boards, trunks, files, and other personalized advertising variants.
